Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Marketing Week

Yahoo teaming with WPP Grp on digital advertising
BusinessWeek - 14 hours ago
Yahoo Inc. said Friday it will team with WPP Group PLC on digital display advertising. Three of WPP Group's divisions, GroupM, 24/7 Real Media and WPP ...
Yahoo, WPP form advertising partnership Forbes
Yahoo, WPP form multiyear ad-trading partnership Reuters
Yahoo, fighting takeover, forms partnerships with WPP Los Angeles Times
InformationWeek - Digital Media Wireall 97 news articles

Search Engine Watch

Online Advertising Revenues Rising
InformationWeek, NY - 17 hours ago
By Antone Gonsalves Compared to 2006, revenues rose by 26%, the Interactive Advertising Bureau said in a report released with PricewaterhouseCoopers. ...
Internet Advertising Reaches Record High in 2007 Search Engine Watch
Internet Advertising Tops $21 Billion In '07 Streaming Magazine
Online ad revenues in the US breach $21 billion mark Prdomain Business Register (press release)
WebProNews - InfoBolsaall 33 news articles

KVAL

Yahoos Set Phasers on Stun, Put Shields Up
Red Herring, CA - 7 hours ago
by Ken Schachter Yahoo, facing billionaire investor Carl Icahn’s attempt at a corporate coup, reportedly is racing to complete an advertising deal with ...
Battle Of The Billionaires Forbes
US Online Ad Revenue Hit $21.2B in 2007 PC World
Microsoft's Ballmer: We have a mission Ynetnews
CNNMoney.com - Seattle Timesall 186 news articles

Web 2.0 and the end of advertising
ZDNet - 14 hours ago
The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. ...
BriefingsDirect Insights analysts probe future of online ... ZDNet
all 2 news articles

3 Nashville-area malls join Adspace digital advertising network
Bizjournals.com, NC - 7 hours ago
Rivergate Mall, CoolSprings Galleria and the Hickory Hollow Mall will now have "smart screens" that display mall promotions, advertising and editorial ...

Ha'aretz

Google to work on social networking advertising
Direct Traffic Media, UK - 17 hours ago
There is more work to do in the field of advertising on social networks, Google's co-founder said this week. Speaking at a conference in Jerusalem on ...
Google social network ad business "improving": Brin Reuters
Google: Marketers must be educated about social networks Epiphany Search News
Social networking sites keen in online advertising Merinews
Bluhalo - BusinessWeekall 53 news articles

Brighton school district begins advertising
MLive.com, MI - 23 hours ago
By Lisa Carolin The Brighton school district has set aside $25000 to pay for advertising that it hopes will help lure new schools-of-choice students to the ...

This is Money

ITV battles advertising downturn
BBC News, UK - May 15, 2008
ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade ...
ITV says outperforming a tough advertising market Reuters
ITV forecasts flat net advertising revenue in first half Times Online
ITV net advertising to outperform market ShareCast
Marketing Week - Reutersall 32 news articles

ITV predicts flat advertising revenue
Independent, UK - May 15, 2008
By Sarah Arnott ITV is predicting flat advertising revenue for the first half of this year, but is still expecting to outperform the 1 per cent fall ...

Grade assures investors that ITV is recovering despite slide in shares
guardian.co.uk, UK - May 15, 2008
ITV has promised long-suffering shareholders that a turnaround plan is on track, with better ratings, rising advertising revenues and ambitious plans to ...
ITV revenue up, ad income stable Digital Spy
all 4 news articles
advertising - Google News
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